3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise

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Little, Brown and Company #ad - Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, sports, film, drink, food, electronics and more -- one that has opened new paths to profit and to critical and commercial acclaim. Dre, but with a combined net worth of well over $2 billion made them the three richest American musicians, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, period.

These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Dre, and Jay-Z. Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr.

3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise #ad - . Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Thanks in large part to the three kings -- who all started their own record labels and released classic albums before moving on to become multifaceted businessmen -- hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.

Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

Diddy, Dr.

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Empire State of Mind: How Jay Z Went from Street Corner to Corner Office, Revised Edition

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Portfolio #ad - You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Zack o'malley greenburg draws on his one-on-one interviews with hip-hop luminaries such as dj clark Kent, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, Questlove of The Roots, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records.

The jay-z branded Jeep that was scrapped just before going into production. He also includes new information on jay-z's various business dealings, such as: *The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. Carter sneakers, catch a nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club.

Empire State of Mind: How Jay Z Went from Street Corner to Corner Office, Revised Edition #ad - The financial ramifications of his marriage to Beyonce. The reality is, no matter what you think Jay-Z is, he first and foremost a business. He'll profit at every turn of your day. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Empire state of mind tells the story behind jay-z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music.

Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s.

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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

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Avery #ad - He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.

The tanning of America provides that very translation guide. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. He is the conduit between corporate America and rap and the streets-he speaks both languages.

Jay-z "it's amazing to see the direct impact that black music, videos and the internet have had on culture. And stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values.

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy #ad - Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute.

In addition to marrying cultural icons with blue-chip marketers Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's, Stoute has helped identify and activate a new generation of consumers. The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture.

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JAY-Z: Made in America

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St. Martin's Press #ad - This book wrestles with the biggest themes of jay-z's career, including hustling, and it recognizes the way that he’s always weaved politics into his music, criminal justice, making important statements about race, black wealth and social injustice. Using extensive passages from jay-z’s lyrics, 'made in america' examines the rapper’s role as a poet, an aesthete, man, an advocate for racial justice and a business, but devotes much of its energy to Hova the Hustler.

Allison stewart, the washington post"dyson's incisive analysis of JAY-Z's brilliance not only offers a brief history of hip-hop's critical place in American culture, but also hints at how we can best move forward. Questlovejay-z: made in america is the fruit of michael eric Dyson’s decade of teaching the work of one of the greatest poets this nation has produced, as gifted a wordsmith as Walt Whitman, Robert Frost and Rita Dove.

JAY-Z: Made in America #ad - But as a rapper, he’s sometimes not given the credit he deserves for just how great an artist he’s been for so long. As he enters his fifties, and to mark his thirty years as a recording artist, this is the perfect time to take a look at JAY-Z’s career and his role in making this nation what it is today.

Jay-z has given this country a language to think with and words to live by. Featuring a Foreword by Pharrell. In many ways, or trump’s america, this is jay-z’s America as much as it’s Pelosi’s America, or Martin Luther King’s America. Now a new york times, usa today, and publisher's weekly bestseller"dyson writes with the affection of a fan but the rigor of an academic.

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Hurricanes: A Memoir

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Hanover Square Press #ad - New york times bestseller*“a gripping journey. Peoplethe highly anticipated memoir from hip-hop icon Rick Ross chronicles his coming of age amid Miami’s crack epidemic, his star-studded controversies and his unstoppable rise to fame. Rick ross is an indomitable presence in the music industry, but few people know his full story.

In the aftermath of the 1980 race riots and the Mariel boatlift, Ross came of age at the height of the city’s crack epidemic, when home invasions and execution-style killings were commonplace. Now, for the first time, ross offers a vivid, dramatic and unexpectedly candid account of his early childhood, his tumultuous adolescence and his dramatic ascendancy in the world of hip-hop.

Hurricanes: A Memoir #ad - Born william leonard roberts ii, ross grew up “across the bridge, ” in a Miami at odds with the glitzy beaches, nightclubs and yachts of South Beach. All the while he honed his musical talent, overcoming setback after setback until a song called “Hustlin’” changed his life forever. From the making of “hustlin’” to his first major label deal with def jam, hurricanes is a revealing portrait of one of the biggest stars in the rap game, arrests and feuds he had to transcend along the way, to the controversy surrounding his past as a correctional officer and the numerous health scares, and an intimate look at the birth of an artist.

Still, in the midst of the chaos and danger that surrounded him, Ross flourished, first as a standout high school football player and then as a dope boy in Carol City’s notorious Matchbox housing projects.

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The Keys

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Crown Archetype #ad - From snapchat sensation, business mogul, and recording artist DJ Khaled, the book They don't want you to read reveals his major keys to success. Stay away from they- don’t ever play yourself- secure the bag- Respect the code- Glorify your success- Don’t deny the heat- Keep two rooms cooking at the same time - Win, win, win no matter what.

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Decoded

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Spiegel & Grau #ad - . Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, a moment in history, an art form, and one of the most provocative and successful artists of our time. Praise for Decoded“Compelling. The scenes he recounts along the way are fascinating.

Entertainment weekly “Hip-hop’s renaissance man drops a classic. Heartfelt, passionate and slick. Kirkus Reviews starred review. Provocative, evocative. An impressive leap by a man who has never been known for small steps. Los angeles times   “a riveting exploration of Jay-Z’s journey. Part autobiography, decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, part lavishly illustrated commentary on the author’s own work, while at the same time deconstructing his lyrics.

Decoded #ad - Michiko kakutani, the new york Times “One of a handful of books that just about any hip hop fan should own. The new yorker   “Elegantly designed, incisively written.

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The Autobiography of Gucci Mane

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Simon & Schuster #ad - It is “as wild, unpredictable, and fascinating as the man himself” Complex. For the first time Gucci Mane tells his extraordinary story in his own words. The platinum-selling recording artist began writing his remarkable autobiography in a federal maximum security prison. A critically acclaimed classic, the autobiography of Gucci Mane “provides incredible insight into one of the most influential rappers of the last decade, detailing a volatile and fascinating life.

. By the end, every reader will have a greater understanding of Gucci Mane, the man and the musician” Pitchfork. He was sober, smiling, focused, and positive—a far cry from the Gucci Mane of years past. The new york times bestselling memoir from the legendary Gucci Mane spares no detail in this “cautionary tale that ends in triumph” GQ.

The Autobiography of Gucci Mane #ad - Released in 2016, he emerged radically transformed.

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Billionaire Branding: How Hip Hop's Cash Kings Built Their Empires

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Brookshire Book Group #ad - Developing your personal brand is the process of discovering who you are, who you want to be, and who people perceive you to be. This book is for employees, executives, Entrepreneurs, and Entertainers who are looking to reinvent themselves, overcome adversities, and achieve success and happiness. Learn 33 branding secrets from the life stories of Diddy, Jay Z, and Dr.

Dre as you strategize on how to differentiate yourself, your product, or your service from your peers and competitors. Personal branding is the "art of standing out".

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Celebrity: A History of Fame Critical Cultural Communication Book 13

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NYU Press #ad - The historical and cultural context of fame in the twenty-first centuryToday, celebrity culture is an inescapable part of our media landscape and our everyday lives. It maps ever-evolving media technologies as they adeptly interweave the lives of the rich and famous into ours: from newspapers and photography in the nineteenth century, cinema, to the twentieth century’s radio, and television, up to the revolutionary impact of the internet and social media.

Today, mass media relies upon an ever-changing cast of celebrities to grab our attention and money, and new stars are conquering new platforms to build their adoring audiences and enhance their images. This was not always the case. Celebrity explores this revolution and its often under-estimated impact on American culture.

In the era of youtube, and reality television, Snapchat, fame may be fleeting, but its impact on society is profound and lasting. Over the past century, media technologies have increasingly expanded the production and proliferation of fame. Using numerous precedent-setting examples spanning more than one hundred years of media history, Douglas and McDonnell trace the dynamic relationship between celebrity and the technologies of mass communication that have shaped the nature of fame in the United States.

Celebrity: A History of Fame Critical Cultural Communication Book 13 #ad - Revealing how televised music fanned a worldwide phenomenon called “Beatlemania” and how Kim Kardashian broke the internet, Douglas and McDonnell also show how the media has shaped both the lives of the famous and the nature of the spotlight itself. Celebrity examines the production, circulation, and effects of celebrity culture to consider the impact of stars from Shirley Temple to Muhammad Ali to the homegrown star made possible by your Instagram feed.

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The Art & Science of Respect: A Memoir by James Prince

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N-The-Water Publishing #ad - Whether battling the systemic cycle of poverty, or corrupt DEA agents, boxing promoters, record label executives, Prince has always emerged victorious. For decades, serial entrepreneur James Prince presided over Rap-A-Lot Records, one of the first and most successful independent rap labels. In recounting his compelling life story, Prince analyzes the art and science of earning respect - and giving respect - and how to apply these principles to your own life.

Respect isn't given, it's earned. In his memoir, he explains how he earned his reputation as one of the most respected men in Hip Hop. By staying true to his three principles of heart, and an unwavering faith in God, loyalty, and commitment, he has defeated many adversaries.

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